About profitlyra
Corporate finance expertise built for Malaysian businesses
Since our founding, profitlyra has helped Malaysian business owners navigate complex financial decisions with clarity, discipline and independent advice.

Our Story
Built in Kuala Lumpur, for Malaysian business owners
profitlyra was established to give Malaysian businesses access to the same calibre of corporate finance advice historically reserved for large corporations. Our partners have collectively advised on transactions across manufacturing, technology, consumer and property sectors throughout Malaysia and the wider region.
Today, we work with founders, family businesses and growing companies who need a trusted partner to raise capital, evaluate an acquisition, or restructure their finances for the next stage of growth.
What Drives Us
Our values
Results focused
We measure success by the outcomes our clients achieve, not the hours we bill.
Independent advice
We hold no product allegiances, so every recommendation serves your interests alone.
Long-term partnership
Many of our client relationships span multiple transactions over several years.
Leadership
Meet our team

Michelle Tan
Founder & Managing Partner

Arif Hassan
Senior Director, M&A