Cookies Policy
Last updated: 23 September 2026.
What Cookies and Similar Technologies Are
Cookies are small text files placed on your device when you visit a website. They allow the site to remember actions and preferences over time. Similar technologies include web beacons, pixels and local storage that can store or access information on your browser or device. These tools can record details such as your IP address, browser type, pages visited, time spent on pages and interactions with content. In the context of a corporate finance website they help deliver secure services and tailored information without storing sensitive financial records directly in the cookie itself.
Why the Site Uses Cookies
profitlyra operates a commercial corporate finance platform targeting users in Malaysia. Cookies support essential functions such as keeping you logged in during advisory sessions, remembering your preference for certain financial calculators and measuring how visitors use the site so improvements can be made. They also enable the site-wide cookie banner to record your choices and help comply with the Personal Data Protection Act 2010. Without these technologies many interactive features would not function correctly and the site could not maintain security standards expected in corporate finance services.
Categories of Cookies Used
The site categorises cookies into five groups. Strictly necessary cookies enable core navigation and security. Functional cookies remember user settings such as language or form data. Analytics or performance cookies collect aggregated statistics on site usage. Advertising or targeting cookies may be used by third parties to limit repeated ads. Social-media cookies allow sharing of articles from the enabled blog to external platforms. Each category is explained further in later sections with details on data handled and legal basis under Malaysian law.
First-Party Versus Third-Party Cookies
First-party cookies are set directly by profitlyra and can only be read by this domain. They typically handle login status and basic preferences. Third-party cookies originate from external providers such as analytics services or content delivery networks. These may track activity across multiple sites. The site discloses all third-party providers in the table below and ensures contracts require them to respect Malaysian data protection standards. Users can manage third-party cookies through the consent banner or browser settings.
Session Versus Persistent Cookies
Session cookies exist only while your browser is open and are deleted when you close it. They are used for temporary tasks such as maintaining a secure session during corporate finance enquiries. Persistent cookies remain on your device for a defined period or until you delete them. Examples include a preference cookie that expires after twelve months and an analytics cookie that expires after twenty-four months. Retention periods are chosen to balance user experience with data minimisation principles required by the Personal Data Protection Act.
Data Handled and Purpose of Each Category
Strictly necessary cookies process device identifiers and session tokens solely to authenticate users and prevent fraud. Functional cookies store chosen display options and form progress so returning visitors do not need to re-enter information. Analytics cookies record page views, referral sources and device characteristics in aggregated form to improve content performance. Advertising cookies may capture interest signals to present relevant corporate finance resources. Social-media cookies transmit basic identifiers when a blog post is shared. No category stores personal financial details such as account numbers or identification numbers.
Consent or Exemption Basis Under Malaysian Law
Under the Personal Data Protection Act 2010 and related guidelines, strictly necessary cookies are exempt from consent because they are required to deliver the service requested. All other categories require affirmative consent through the site-wide cookie banner. The banner presents granular options for functional, analytics, advertising and social-media cookies. Consent is recorded and can be withdrawn at any time. The site maintains records of consent in line with regulatory expectations for commercial websites operating in Malaysia.
Cookie Provider Information
The following providers are currently active. Strictly necessary: first-party session cookie, provider profitlyra, category necessary, duration session. Functional: preference storage, provider profitlyra, category functional, duration twelve months. Analytics: usage statistics, provider Google Analytics, category analytics, duration twenty-four months. Advertising: interest signals, provider selected demand-side platforms, category advertising, duration ninety days. Social media: sharing functions, provider selected platforms, category social, duration thirty days. Full details are reviewed quarterly and any changes are reflected in this policy.
How the Consent Manager Works
The cookie banner appears on first visit and after any policy update. It offers toggles for each non-essential category. Selecting accept all, reject all or custom choices records your decision via a first-party cookie. You may reopen the banner through a link in the footer to change or withdraw consent at any time. Changes take effect immediately and previously stored cookies from rejected categories are deleted. The mechanism is designed to be accessible and compliant with Malaysian consumer protection expectations.
Browser-Level Controls and Consequences
Most browsers allow you to block or delete cookies through settings menus. Disabling strictly necessary cookies will prevent login and core corporate finance tools from working. Blocking analytics cookies reduces the site ability to measure performance but does not affect basic navigation. Persistent cookies can be cleared manually. Doing so may require you to re-enter preferences on future visits. The site provides guidance on common browser controls in plain language so users in Malaysia can make informed choices without technical difficulty.
International Transfers and Privacy Policy Reference
Some third-party providers may process data outside Malaysia. Appropriate safeguards such as contractual clauses are applied. A full explanation of data handling practices appears in the separate Privacy Policy accessible from the footer. That document details rights under the Personal Data Protection Act including access and correction requests.
Policy Changes, Contact Route and Last-Updated Date
This Cookies Policy is reviewed at least annually or when regulations or site features change. Updates are indicated by a new last-updated date at the top of the page. For questions about cookies or to exercise data protection rights contact profitlyra using the form on the Contacts page or email [email protected]. Written correspondence may also be sent to 45-3, The Boulevard Office, Mid Valley City, Lingkaran Syed Putra, Kuala Lumpur, Malaysia or by calling +603-2284 2911. The site maintains a transparent approach consistent with its role as a corporate finance service provider in Malaysia.